The brand Maybelline was created by a 19 year oldbusiness man named Tom Lyle Williams in 1915. Herenamed his eye beautifier Maybelline, in honor of his sister Mabel, who gave him the idea. As the official makeup sponsor at Mercedes Benz Fashion Week in NYC, Maybelline New York takes locals backstage to show them the stunning look created by the team of talented makeup artists for runway show of Giulietta.
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